In 2017, Halloween retail spending was $9.1 billion. As the precursor to Black Friday and Christmas, Halloween is quickly reaching new heights of popularity among shoppers and retailers alike. This is in-part due to the fact that Halloween is generally less expensive on shoppers’ wallets than Thanksgiving and Christmas, attracting more thrifty consumers.
As a dropshipper, it’s important to take advantage of holidays like Halloween. Consumers are actively looking for great products, which means your return on ad spend (ROAS) increases, along with conversions. In this post, we’ll look at three products that are trending for Halloween this year. The best part is each of the following products is available on ProductPro!
It’s no secret that Marvel has dominated the box office over the past few years with the Marvel Cinematic Universe and hits like The Avengers, Spider-Man, etc. Projections are showing that Marvel-themed Halloween costumes will be the top-selling costume category this season.
To find these products on ProductPro, search “Marvel” in the app.
The only tradition as popular as dressing up during Halloween is decorating around the house to bring a spooky feel to trick-or-treaters! The zombie ’s head will shake and scream with red flashing eyes while movement is sensed by the sensor on the front head.
Find this product on ProductPro by searching “Hanging Zombie” in the app.
More artistic consumers will be going all out for their Halloween costumes. An essential part of their costume will be makeup kits and sets to make the blood and gore look as real as possible. Add various paints, sprays, and fake blood to your Halloween collections to give give your customers more options for the upcoming holiday.
To find these products on ProductPro, search “Halloween Makeup” in the app.
About 140 million are expected to celebrate Halloween in 2018
The US Census Bureau estimates 41.2 million trick-or-treaters this Halloween
Most common age group is 5-14 years old
71% of Halloween shoppers buy the costumes they plan on wearing online
57% of shoppers will go online after Halloween to find discounts on costumes and decorations
40% of consumers will buy at least one Halloween related item online.