Starting a Shopify store can be a fun and exciting experience, but it can also seem quite intimidating. Even with its simple interface and easy setup, we often get overwhelmed by the laundry list of things we need to get done. Often times this results in months and months of preparation before launching a site. That should never be the case. Let’s go over four things you need to stop worrying about when you’re first getting started.
If you’ve look at successful Shopify stores, you were probably impressed by their beautiful website design. From color schemes to content layout, a lot of work goes into web design for established independent e-commerce retailers. However, you’re not there yet. If you’re using a free theme, you don’t need to spend weeks and months designing your website. Get to a place where you have set up the essentials, then ask for some feedback from close friends and family. Once that’s done, it’s time to shift your focus to other areas. In most cases, you’ll end up changing your theme multiple times down the road.
Eventually, most Shopify users will try out paid advertising, but it’s not necessary to focus on paid ads when you’re early in e-commerce. A number of different factors come into play when it comes to advertising; target audience, product collection, website copy, and more. Before you even begin to think about paid ads, focus on your first sale.
Shopify offers many different sales channels to reach customers, so it can be tempting to publish products to as many places as possible. Early on, you want to focus on 1-2 sales channels and strengthen them before expanding. You website should be one of them.
This advice is targeted more towards those who dropship, but can be useful to any Shopify user. Selecting a niche for your store is perfectly fine, but don’t be afraid to expand your product offering. Consider product categories that fit within your niche and experiment with different types of products. For example, if you’re starting an apparel store, offering phone accessories can be a great way to expand your product aisle.