The first step to any form of marketing is to identify your target audience. That is the number one starting point in all aspects. In…
Fashion is one of the fastest growing industries in the world. As a $400B industry with 7 years of consistent growth, it’s no surprise that…
When your site’s main aim is to turn visitors into customers, there are several important aspects that go into the designing of your website. However,…
Starting a Shopify store can be a fun and exciting experience, but it can also seem quite intimidating. Even with its simple interface and easy…
It’s no secret that customers respond best to individualized experiences when it comes to online shopping. Implementation of personalization in e-commerce can be difficult, but…
Consumers are spending more on Father’s Day every year to celebrate dads and pops around the world. There are a variety of different product categories…
Shopify’s annual conference for partners and developers, Shopify Unite, took place May 7 through May 9 in Toronto, Canada. With a focus on the future…
With Mother’s Day coming this weekend, keep track of the remaining retail holidays in 2018 to maximize your sales and promotions. May Memorial Day –…
Simon Sinek’s Ted Talk on how great leaders inspire action carries one important message; start with Why. In most instances, we look to start our…
Listed as the third most popular U.S. holiday, Mother’s Day is a favorite of many independent e-commerce retailers. This is most likely because women in…