Did you know that in 2016, the average ROI for email marketing was $44 for every $1 spent? Email marketing still produces one of the highest ROIs for independent e-commerce retailers. When preparing your holiday campaigns, email marketing needs to be at the forefront. In this article, we’ll explore some of the best practices for your email campaigns and share tips that will help you maximize your ROI this year.
Important Dates
Start by making note of the most important dates for the remainder of the year. Here are some dates you need on your calendar:
- Thanksgiving – November 22
- Black Friday – November 23
- Small Business Saturday – November 24
- Cyber Monday – November 26
- Hanukkah – December 2 through December 10
- Free Shipping Day – December 14
- Christmas Eve – December 24
- Christmas Day – December 25
- Boxing Day – December 26
- New year’s Eve – December 31
Use the above dates in your marketing efforts this season. Many of the dates listed above are great for sales, discounts, new products, and other promotions you want to share with customers via email.
4 Email Promotion Ideas for Your Holiday Marketing
Free Shipping
It’s no secret that customers love free shipping. In fact, behind percentage off discounts, free shipping offers are the most wanted promotion among email subscribers.
In many cases, free shipping is more popular than fast shipping. Use this information to leverage your own free shipping offer this year.
Here are some different ways you can offer free shipping to your customers:
- Abandoned Carts – Offer free shipping to help convert abandoned carts
- Limited-time only – Offer free shipping for a limited amount of time to boost sales
- For orders over $X amount – Offer free shipping on orders that reach a certain price threshold
- Give & Receive – Offer free shipping in exchange for a subscription to your newsletter or blog
Flash Sales
Looking to create a sense of urgency among shoppers? Look no further than a flash sale. Flash sales involve offering a single unique, exciting deal for a very limited time. The type of deal for the sale is up to you.
Check out these great examples of flash sales you can offer customers:
- Buy One Get One Free (BOGO)
- Free Shipping
- Free Gift for orders over a certain amount
- Discount on a specific collection/category
Check out this great example from J. Crew below. It appeals to a niche audience and encourages them to take advantage of the deal quickly.
Launching a New Product
The holiday season is the perfect time to launch a new product! Plan to send out an email to customers specifically for your new product. By offering a new, unique product, shoppers may decide to make a purchase for themselves or someone else.
Black Friday Cyber Monday Specials
BFCM is one of the most popular shopping seasons in the country. Consumers are looking for great deals as early as Thanksgiving week, and you have the opportunity to offer them awesome deals!
Sephora executes a perfect BFCM email campaign in the example below. The simple structure, clear CTAs, and ratio of image to text make the message clear and easy for the reader to respond to.
Reach Your Customer
The holiday season is a busy time for everyone. From Thanksgiving preparations to Black Friday shopping, your email campaigns can get lost in the noise if you aren’t crafting eye-catching graphics and messages that get the attention of your customers.
Start preparing your holiday email campaigns today and get your piece of the BFCM sales!